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Spectacular Mind-Control In BMW Advertising
Eating popcorn, waiting for the feature to start, the cinema audience is watching the usual tunnel of movie trailers and ads. In one of them, Ruben Xaus – World Vice Champion of Superbike – tells the...
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Pepsi Max Ads – Sneak Peak For My Mates!
Is it OK for one in every twenty posts to be a shameless promotion? Anyway, that’s the one, so I hope it’s OK… Here’s a sneak peak for my mates in #usguys and broader twitterville of the new 2011 Pepsi...
View ArticleMarketers, Will You Fail This Awareness Test?
“This, is an awareness test. How many passes does the team in white make?” A very simple brief… I’ll let you watch the video, do the test for yourself, without spoilers. Trust me it’s worth it. How did...
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Debunking Viral Myths – What Videos Really Share
Anyone interested in the intersection of Advertising and Social should go spend some time on the Most Contagious Content Ranking site. A collaboration between Unruly Media and Contagious, this site...
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In Your Face! Facebook Profile Hostile Take-Over
Since mid December 2010, Facebook started rolling out a new Profile layout, which most users are now familiar with. Its most distinctive feature is the use of tagged photos to add more visual impact...
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SuperBowl Ads Learnings – Conversation Hacks That Didn’t Work!
72 hours after the big game, dust has settled on this year’s crop of the most expensive ads on American TV. At $3 million a 30 seconds pop and 111 million viewers this year, the SuperBowl has always...
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Was That The Plan All Along, Fabio?
ESCAPE PLANS MATTER I love bold, ballsy big campaigns that go all-in and make a statement. But sometimes the work doesn’t quite go as planned and you may end up with a bit of egg on your face. Which is...
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Advertising At The Speed Of Culture
I really love the “Then & Now” ad, celebrating 100 years of Chevrolet. It’s very simple visually, clever, and emotionally engaging. It’s a very “pure” idea. I drive a Ford, but have now huge love...
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